It’s no secret that cycling apparel brands are plentiful and leading up to the opening of Regroup Coffee + Bicycles, we looked at and tested over 30 different kits from companies around the world. We wanted to carry something other than the normal big name brands but were continually disappointed by the level of quality, fit, and overall design.
As our frustration grew, we went as far as considering starting our own clothing line or going without clothing all together. Thankfully an ambassador of ours recommended Pas Normal Studios and connected us to their headquarters in Stockholm, Sweden. We learned quickly that Stockholm is a fashion mecca and the barely 2-year old company is designing and manufacturing cycling wear that is both fashionable and highly functional.
Pas Normal’s clothing is minimalist in design and goes against the trend of wild, crazy, colorful, and rather hideous cycling apparel an increasing number of companies are bringing to market. Needless to say, the apparel not only needs to look good but it also needs to hold up to the demands of the road. A few hundred miles later, their kits have stayed true to size and continue to impress.
For more information and to check out the entire Pas Normal Studio’s entire collection stop in and see us at Regroup or visit www.pasnormalstudios.com. Happy riding!